Branding
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Branding & Messaging Strategy
We believe branding extends beyond the look and feel of a company's identity to the messaging. What is said and the perceptions that result combine with the visual elements to create what we call holistic branding™.
Our branding & messaging strategy development takes a careful approach with a clear understanding of the target audience, market dynamics, and the competitive landscape.
Beyond ensuring a consistent look and feel and sound, our holistic branding ensures consistency of positioning and messaging, delivering a complete brand experience, whether it be the website, PR, literature, videos, or three-dimensional representations such as signage and trade show exhibits.
Company Naming & URL Protection
We start by ideating about the company personality and culture as well as what we want to convey with our name and tag line positioning statement.
We shortlist naming options and research url availability. Once we finalize our top choices, we secure the urls.
Often, GI conducts a focus group to test-market naming and logo options, determining the perceptions they create, and tune our thinking around the results.
Logo, Tagline & UI Development
GI creates impactful logos, taglines, packaging, and UI design and development, paying close attention to company and product positioning and identity through branding element look, feel, and function.
We realize brand recognition and convey positive brand perceptions through the visual and audio presentation of your company’s identity elements such as your logo and jingle.
Trademark Search & Protection
Once we establish our company name, logo, and tagline, the next step is trademark and copyright protection.
First, we pay attention to employing Trademark First Use and capture that date for your trademark(s) registration with the USPTO.
Then we engage Golden Impression’s attorney to file for trademark and copyright protection of your logo or mark, company name, tagline, and service or product names. Protecting your brand identity is a critical path item.