Content Marketing
Innovate and Differentiate!
White papers
White papers assert a company’s thought leadership within an industry or market niche. We research, write, and design white papers that engage the audience and enhance company and solution perceptions.
When written correctly, white papers can be repurposed for many applications, ranging from sales support documentation to contributed PR article submissions or website postings.
Case studies
Customers and partners are a company’s most valuable assets. Developing case studies requires a delicate touch with customers and partners to call out competitive advantages, key value propositions, and ROI.
Often, customers and partners are reluctant to disclose why they chose your solution; we exercise the necessary discretion to draw these points out during our case study development.
Literature
We take a holistic approach to showcase your intellectual capital by creating a literature hierarchy that ensures each literature element plays a role in the sales cycle.
By overlaying the entire communications process with the prospect profile, we manage a progressive disclosure of information to each targeted audience, including decision makers, specifiers, and influencers.
Scripting
Whether video, visual, or spoken, a presentation relies on its script to articulate and frame the message. At GI, our scripts are geared to tell a company or solution story while addressing the informational needs of the audience.
During our scripting process, we ensure branding, positioning, and messaging consistency to deliver differentiation, key value propositions, and ROI.