Digital Marketing
Rise above the noise, get noticed!
Demand & Lead Generation
Demand generation and lead generation are both key parts of building your customer base, but employ separate strategies.
Demand generation marketing is a strategy we use to increase interest in your brand and its products or services. In contrast, lead generation is a different part of the sales funnel that employs lead nurturing to attract prospective customers to your business and nurture those prospects to convert them into customers.
We balance the ideal mix of strategies, building your customer base and increasing sales – combining several marketing strategies through GI’s Integrated Marketing Services is often the most effective way to grow your business.
Email Campaigns
What if you could have and qualified internal email list thousands deep in a matter of weeks without waiting for opt-in? We will create a customized email list and conduct targeted email campaigns for you that deliver results. We conduct multi-tier drip campaigns featuring clean and concise designs utilizing plain fonts and text formatting with a clear and compelling call-to-action (CTA).
We grab attention with high-impact subject lines that clear Spam filters, using short, tight, action-oriented messaging, while we create a sense of urgency in the prospect to take action. Our email campaigns typically have a 5-8% response rate.
Digital Campaigns
GI develops and executes comprehensive paid and organic digital marketing programs to fulfill business and brand objectives. We blend creativity and innovation around a common communications strategy to deliver purpose-driven campaigns. Digital advertising drives visitors to your website. Based on our digital media analysis, we determine the best campaign approach focusing on keywords, brand, and messages as well as remarketing possibilities.
We consider choices for an ad format, including text, image/banner ads, video, and options on the Google Display Network. GI manages each advertisement from campaign concept through to placement and reporting. At GI, we develop and execute creative digital marketing outreach campaigns that engage the key players in the sales cycle, including influencers, specifiers, and decision makers, quickly moving them through the purchasing cycle.
Social Media
For GI, social media marketing involves using social media and social networks to market and enhance the image of a company and its products and services. Social media management positively influences a company’s online perceptions and reputation. Also, social media effectively demonstrates engagement and responsiveness to the community and markets served. It gives companies a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.
Publishing on social media is as simple as sharing a blog post, an image, or a video on a social media platform. By posting frequent and relevant social posts, GI enhances a company’s virtual presence to increase awareness and website traffic. Social media engagement has a major impact on companies, affecting everything from brand awareness to customer loyalty.