Public Relations
Take Action and Be Prominent!
PR Strategy
We develop aggressive PR plans that articulate the most direct strategies to reach company goals and growth objectives.
We select the most promising editorial opportunities and develop an announcement plan/schedule based on newsworthy developments, while we keep our finger on the pulse of the market to exploit any news-making opportunities.
Our PR leverages our holistic branding and our messaging matrix with subtending messages and ROI statement with spins by market or business type.
Messaging Matrix
GI specializes in positioning that helps with “crossing the chasm” by creating messaging that ensures your story resonates with targeted audiences.
Building upon the high-level positioning and messaging of our holistic branding approach, we create your Messaging Matrix. This articulates the subtending messages by audience, by market.
These supporting messages convey the benefits and ROI statements documented in a detailed messaging matrix that guarantees consistency of all company communications across websites, announcements, literature, social postings, etc.
Public & Investor Relations
In our experience, public and investor relations are among the most important company investments. Few things influence targeted audiences more than the objective opinions of the press and analysts. Our public and investor relations focus on building awareness and positive perceptions among industry and investment communities.
News that reinforces the company's positioning and messaging is communicated through outreach press events such as press conference calls, press tours, and press conferences. Additionally, we employ webinars and social media, which are important elements in securing mindshare from editors and analysts.
Trade Shows & Conferences
Effective trade show and conference synchronization is needed to springboard the activities of a company’s participation at key events.
We work to ensure a premium exhibit communications and unique branding positioning complemented by aggressive outreach programs to establish a powerful event or show presence.
Additionally, we identify speaking opportunities offered by show and conference management and support all aspects of speaking, including slide design, scripting, and speaker coaching.