Website Design & Development
Positioning for Growth!
Website Design
Websites serve as a company’s online information center and storefront. Our websites are visually engaging, setting the tone for the culture and personality of your company. Also, your website’s navigation is a key factor in presenting your desired messaging to visitors while compelling them to act on your Call-to-Action.
We design responsive websites that effectively convey a company’s branding and image while capturing the attention of targeted audiences, performing ecommerce transactions as required, capturing visitor data, and integrating with leading CRMs to manage the sales funnel.
Website Content
We’re all aware that “content is King” and keeping website content fresh enhances search engine optimization (SEO) and average length of stay. Since websites serve as a company’s online storefront, they must deliver compelling content and call-to-actions as well as intuitive navigation.
Our website content progressively discloses the information that targeted audiences require during the purchasing cycle and prompts prospect engagement that translates to sales.
Search Engine Optimization
Our SEO services help your website and online content rank higher on Google searches. We take each piece of online content and optimize it, enabling high ranking with search engines like Google, displaying your results near the top of the page during related searches, enhancing visitor traffic.
By researching and developing your keyword list, we ensure those keywords are incorporated into your pages and content, writing to be sure your metatags and titles are keyword-rich and well-written. We give your audience the best content possible and make it easily accessible, adhering to Google's best practices policies.
Blogging
Blogging accomplishes two primary goals:
- blogs positively effect SEO
Through blogging, companies extend their online reach allowing them to deliver valuable communications content to broader audiences.
GI works to ensure blogs are updated regularly with posts that are of high quality on topics relevant to the targeted communities and audiences; keeping the blog fresh positively impacts company stature, public perception, and SEO rankings.